With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will unpack GA4’s challenges, explore alternatives, and discuss how brands can better track incremental value and full-funnel partnerships....
The affiliate marketing industry has had its fair share of setbacks, but it has been able to constantly adapt to keep itself in the game....
Discover how travel brands are transforming the industry by driving revenue through unique partnerships and a true global strategy....
Today’s ad ecosystem is broken—cluttered, disruptive, and pushing users toward ad blockers....
The commoditisation of data is nothing new, but with the most recent round of google and industry updates, it is more prevalent than ever....
In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers....
