Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.
Tracking is no longer just a technical issue, it’s a strategic battleground.
Between unreliable analytics platforms, complex attribution paths, and rising legal scrutiny, marketers face growing pressure to justify
Teams are leaner, partners are slower to respond, and clients want more for less.
In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks,
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction.
Drawing on
Affiliate is often treated as a last-click channel, yet brands and publishers are asking bigger questions: should we invest in influencers, and is there more to affiliates than BOF?
