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If you've had a marketing challenge that's been bugging you for weeks and can't find the right fix, we might have solved it for you with Awin at PI LIVE....
PI LIVE Europe21
Check out the latest posts
How CLO is Solving the Incrementality Debate
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Who Owns the Truth? Fixing Tracking and Attribution for the Next Era of Affiliate
Tracking is no longer just a technical issue, it’s a strategic battleground. Between unreliable analytics platforms, complex attribution paths, and rising legal scrutiny, marketers face growing pressure to justify performance with clarity. This unique session puts brands at the forefront, to unpack why tracking remains broken for many affiliate...
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
The Playbook to Unlocking Growth via the Full Funnel
Affiliate is often treated as a last-click channel, yet brands and publishers are asking bigger questions: should we invest in influencers, and is there more to affiliates than BOF? This session outlines a full-funnel approach built from programmes that allocate 70%+ of effort to top- and mid-funnel partners....
