Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers
The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.
Performance Marketing279
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone
Hosted at the beloved Walrus & Carpenter, The Partner’s Arms will host a unique and collaborative set of sessions, meetings, and mixers.
PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future
The agenda is here! We have comments from speakers below, and the full agenda for your perusal.
Monthly Top Line - July
Notable hires, promotions, and moves from the past month.
The First Wave of Speakers for PI LIVE Europe 2025 Has Landed
Bright minds shaping the next phase of growth will be leading the conversation at PI LIVE Europe this year.
Google Brings Ads to AI Mode in US and India
Conversational search now features ad placements, content guidance for publishers, and targeting tools for advertisers.
