Why Events-Based Tracking Will Strengthen Your Affiliate Programme
More transparency, more trust, more investment.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing
New gestures from major AI companies point to good things for affiliate marketing.
Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford
At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.
How Affiliates Are Using Newsletters for Growth
Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.
Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day
Launching first in Germany, Tradedoubler’s Amazon opportunities will extend across Europe and US soon.
Spotify Partners with Amazon Ads to Expand Programmatic Reach
Spotify has teamed up with Amazon Ads in a global deal that makes its audio and video inventory available through Amazon’s DSP. Advertisers can now buy Spotify programmatically across nine markets, with more to follow in 2026.
