Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in the future is an important one to have. The landscape is shifting, with the legacy ways of tracking performance coming...
Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms (SSPs) continuing to grow, publishers are looking for smoother ways to integrate them without congesting inventory or limiting trading opportunities with...
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022?
“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is how do you effectively attribute sales and revenue performance to your advertising spend? The new world requires a more strategic approach...
The Superbowl took place on 13th February - the annual event gives celebrities, brands and marketers the opportunity to showcase themselves, and this year we saw hugely innovative utilisation of this…
