Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when CTV-based platforms are enjoying unparalleled popularity amongst both the American public and with international viewers, a...
With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.
At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.
There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an increasingly attractive proposition, sitting so closely, as it does, to the Point of Sale. Forrester predicts that by the end...
This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.
