Sainsbury’s to Launch New Retail Media Platform, Nectar360 Pollen
The new platform enables marketers to plan, activate, measure, and monitor campaigns across both Sainsbury’s physical stores and digital channels.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Inside Awin’s Creator Ambitions and AI Innovations
Awin's CTO and CPO, Gary Reck, discusses Awin's AI and creator tools.
Download the Entry Kit for Global Performance Marketing Awards 2025
Learn more about the important dates and new additions to this year's ceremony.
TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA
New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.
Belboon Acquired by Linehub to Strengthen European Market Presence
After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.
