Meta Introduces Views Metric, Replacing Impressions Across Platforms
The new metric will not distinguish between repeat views, which begs the question: How useful is this?
Performance Marketing175
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe
We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year.
YouTube Rolls Out Hyperlinked Comments Feature, Linking Random Comments to Google Search Results
Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam?
