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Performance Marketing290
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
PayPal Responds to Honey Stand-Down Allegations and Rakuten Removal
A PayPal spokesperson has shared an exclusive response, stating that the code in question predated its acquisition and has since been deactivated.
Google and Shopify Unite to Power AI-Driven Shopping
Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.
Zilch Secures European Banking Licence Through $38m Fjord Bank Acquisition
Zilch has struck a deal to buy Fjord Bank, giving the fintech a European banking licence as it pushes beyond the UK.
How to Test Coupon Extensions Without Getting Played
As the Honey saga continues, Ishtvan Torpoi offers a take on how to best work with coupon browser extensions.
Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media
The move combines decades of shopper marketing experience with data-driven commerce capabilities.
