What We Learned at Rakuten Advertising Dealmaker 2025
New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.
Performance Marketing194
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Google Faces EU Backlash Over Search and Play Store Practices
European regulators have again found Google prioritising its own products.
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
Programmatic Set to Surpass One Trillion By 2031
What’s driving the impressive growth?
Google’s AI-Only Search Results: What It Means for Affiliate Marketers
New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.
Publicis Acquires Lotame to Reach Billions of Customers
The acquisition is expected to significantly increase the holding company's data capabilities.
