Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s VP of AI Strategy and Operations to find out more about the platform’s AI upgrades.
Partnerize CEO Matt Gilbert urges the affiliate industry to unite and harness AI’s power to grow from $20bn to $100bn, stating, “Our moment is now.”
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The CEO of Good Shout and advertising’s favourite provocateur joins the speaker lineup with a keynote that challenges conformity and champions creativity.
The move has been described as a “turning point for the entire category.”
