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Performance Marketing279
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing
The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.
How AI Agents Are Reimagining Personalisation for Newsletters
As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.
Black Friday Survival Guide for Affiliate Marketers
Top tips for the end-of-year frenzy from intelligent minds across the industry.
