Tesco Doubles Down on First-Party Data-Driven Ads, with Expanded LiveRamp Deal
The move will increase transparency and granular audience targeting for advertisers, such as showing products to customers based on specific dietary requirements.
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
The move will increase transparency and granular audience targeting for advertisers, such as showing products to customers based on specific dietary requirements.
The new search tab works like a cross between Overviews and a standard LLM search. How will it impact marketers?
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.
The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
Exploring the key themes shaping this year’s PI LIVE Europe agenda.