Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Awin Says ‘Breaches Confirmed,’ Sets Compliance Collaboration with Honey
The network states that quality is an "ongoing and crucial focus", as it works on a remediation plan with Honey.
“Marketplace Membership Is a Privilege”: impact.com Cracks Down on Compliance and Transparency Across Its Platform
impact.com has penalised multiple publishers this week as it focuses on compliance across its platform. Speaking to Hello Partner, impact.com says that publisher network transparency will also be a priority.
PI LIVE Level Up Tickets Now Available, Brands and Publishers Go Free
Ahoy, me luvvers! Join us on Bristol’s charming harbourside in March for a day of networking and levelling up your professional skills.
PayPal Responds to Honey Stand-Down Allegations and Rakuten Removal
A PayPal spokesperson has shared an exclusive response, stating that the code in question predated its acquisition and has since been deactivated.
Google and Shopify Unite to Power AI-Driven Shopping
Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.
