As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use
Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.
Performance Marketing310
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
What to Expect at Rakuten Advertising DealMaker Europe 2026
With big names, deep insights, and huge wins, this year’s Rakuten Advertising DealMaker Europe is a must.
Advertising’s Not Dead, But the Balance is Shifting, Says David Yovanno
impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community.
Level Up: Expert Insight in the Heart of Bristol
From vibe coding to embracing the weird, you won’t want to miss these workshops.
‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs
For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.
