Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.
The ICO has issued a response calling the decision "irresponsible" and "wrong."
Black Friday spending broke records this year, as discounts and AI tools drove shopping activity.
What does this mean for affiliate marketers?
The new metric will not distinguish between repeat views, which begs the question: How useful is this?
