Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
The deal will unlock new market growth across Central and Eastern Europe.
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.