“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025
We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.
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SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?
This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.
Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers
The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.
Algowatch: July Social Media Updates
All the social media updates you need to know from July 2025.
“This Is the New Reality, You’ve Got to Play the Game” Profound’s Ben Grosse Talks Affiliate Strategy in the LLM Era
Profound’s Ben Grosse shares thoughts, data, and strategies on how affiliate is currently performing in AI search and what it needs to do to seize this new market.
SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.
