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Stream our event sessions right here. For Partner+ members.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
The Playbook to Unlocking Growth via the Full Funnel
Affiliate is often treated as a last-click channel, yet brands and publishers are asking bigger questions: should we invest in influencers, and is there more to affiliates than BOF? This session outlines a full-funnel approach built from programmes that allocate 70%+ of effort to top- and mid-funnel partners....
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
