A CheatSheet for the Lead Generation Maze How to Properly Leverage First Party Data
The commoditisation of data is nothing new, but with the most recent round of google and industry updates, it is more prevalent than ever....
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GB Skip Navigation Search Create Avatar Image: Breaking the B2B Mold One Year On A Brand's Playbook for Success
This session will break down the playbook for success to establish how B2B brands are winning with influencers and securing consistent results year-after-year.
What Makes 2025 the Year for Affiliates to Adapt or Fall Behind
In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers....
Why Influencer Content is Rocket Fuel for Paid Social
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships
In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—it’s about nurturing high-touch partnerships that deliver sustainable results....
Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do
Drawing on data insights in real-time with Fenty Beauty's Sukiana Chancy, Future PLC's Mackenzie Green & House of Content's Christine Göös, our panel of pros get candid about what’s actually driving results.
