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The Playbook to Unlocking Growth via the Full Funnel
Affiliate is often treated as a last-click channel, yet brands and publishers are asking bigger questions: should we invest in influencers, and is there more to affiliates than BOF? This session outlines a full-funnel approach built from programmes that allocate 70%+ of effort to top- and mid-funnel partners....
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
