Most brands are still treating influencer marketing as a binary choice: invest in brand building or chase performance. That thinking is outdated and it’s costing real revenue. A few
The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital
The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025?
We know how busy
Most marketers still get CSS wrong. That’s your edge.
In this session, Jordan Riggon, Head of Affiliates at adstrong and leading figure in CSS, shares insights behind billions in
In this session, Marygrace Tropeano, a London-based Marketing Strategist, Model, and Digital Entrepreneur, brings insight into how creators can position themselves as businesses, scale their personal brands, and craft
Too often, demand generation programs chase leads without proving impact. Revenue is the true north star that aligns marketing and sales, ensuring every campaign contributes to growth. This session unpacks
Over the last decade, Beer52 has grown to serve millions of customers and distribute hundreds of millions of craft beers, wines and whiskies across the UK.
With data-driven marketing
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are
