This week, we're exploring how AI is shaping the creator economy in 2025, analysing a Pantene campaign, and hearing an exclusive interview from Nicolas Bon.
It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.
Google reversed its cookie decision, Omnicom Media Group unified influencer marketing under Creo, and GTA V was crowned the most streamed game of 2024.
