Snapchat and Traackr Forge New Paths in Influencer Marketing
Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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Google Lists Penalties If Marketers Don’t Update Their Consent Policy
Marketers risk severely reducing their abilities on Google Ads if they don’t update to Consent Mode v2 before the deadline.
Nielsen and Google Team Up to Supply Enhanced CTV Insights
Launching globally, the solution will help advertisers better understand cross-platform campaigns.
YouTube Ushers in Content Creator Takeovers for Brands During Super Bowl Season
YouTube reveals new sponsorship opportunities for brands during major cultural events like the Super Bowl.
Creators Say Commission Is Not Enough
EXCLUSIVE: CreatorIQ and Ipsos’ latest survey reveals that 41% of creators say brands are lacking opportunities besides affiliate, highlighting challenges and opportunities in affiliate marketing.
Impact.com Announces New CFO
New CFO Dale Lynch brings years of executive experience to the role.
