New Klarna Initiative Signals an Affiliate Solution to Cookie Death
"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
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Snap Partners With Fospha to Transform Campaign Analytics
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
Nectar360 and The Trade Desk Drive Retail Media Opportunities Across Open Web
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
Affiliate Spam is Clogging Product Review Searches
A new report highlights how spam comments are beating out authentic affiliate publishers in SERPs.
X's Quest to Win Over Creators and Elon's U-Turn on Advertisers
X looks to reshape influencer engagement and advertiser confidence with its latest content strategies and targeted ad placements, but will it work?
CJ Welcomes New CEO, Santi Pierini
Pierini brings a wealth of leadership and affiliate experience to the executive position.
