Week in Review: Connected TV Gets Another Perfomance-powered Update
Everything you might have missed from the past week in partnership marketing.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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YouTube Shorts Sees Surge in Brand Campaigns
CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.
TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data
TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.
Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations
Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.
Cookies Are Fading Away and Marketers Feel Ready
Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.
X's 71% Value Drop Raises Questions on Creator Challenges
We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.
