Walmart Doubles Retail Media Reach, Challenging Amazon
The research arrives on the heels of a successful Q3 for the retail giant.
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The APMA Responds to Site Reputation Abuse, Urges Affiliates to Diversify Revenue Streams
Kevin Edwards, Founder and Director of the APMA, spoke to Hello Partner about the week’s events.
Levanta Secures $20M Series A Funding to Drive Creator Commerce
Levanta secures $20M to expand its platform, driving partnerships between Amazon sellers and creators in affiliate markets.
YouTube Doesn’t Want to be YouTube Anymore
YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better.
Meta Introduces Views Metric, Replacing Impressions Across Platforms
The new metric will not distinguish between repeat views, which begs the question: How useful is this?
UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
