Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
According to research from global affiliate network Awin, around 62% of sportswear and fitness brands have used social media influencers to promote their products, with two-thirds of content creators recompensed through free clothing and merchandise.Up to 1,193 business owners or marketing teams were polled and found that while...
Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides brands with more resources to measure campaigns. Pinterest’s new content marketing application programming interface (API) has expanded to include...
According to research from influencer marketing platform Takumi, 30% of Instagram users in the UK are more likely to purchase a product or service if they see it promoted by an influencer. The Takumi Influencer Index, which alongside YouGov polled over 500 online Instagram users on their attitudes and habits...
In wake of recent headlines around the problems of fraud and fake followers in the influencer marketing industry, L’Oreal’s Active Cosmetics Division has taken measures to ensure transparency as the brand invests 90% of its influencer marketing budget on Instagram.However, to ensure that the brand stays in...
Made in Chelsea star Louise Thompson apologised for breaching advertorial rules while promoting a facial brush product on Instagram. The Advertising Standards Authority (ASA) banned Thompson’s Instagram story for failing to disclose that her Instagram Story promoting a beauty brand was, in fact, a paid-for advert. It is the...
Photo by Vivien Garnes Upfluence, a leading SaaS influencer marketing platform, announced that it successfully raised $3.6 million in Series A funding. The round was led by the tech entrepreneurs’ fund ISAI, with participation from investment group, French Partners. The company intends to use the funds for continued global...
