Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Influencer marketing platform indaHash has expanded its global footprint with the addition of digital consultancy firm ICONOMY as a direct reseller of indaHash’s influencer marketing services in Australia and New Zealand. indaHash currently operates in over 80 markets worldwide and has more than 13 offices globally. The company enables...
Influencer marketing platform Vamp has announced its remarkable growth in the UK market since its expansion and launch this time last year. During that time, the company has worked on campaigns for the likes of Starbucks and Estée Lauder.In particular, the UK market has seen significant growth over the...
Snap’s PR firm, PR Consulting, has filed a lawsuit against Instagram influencer Luka Sabbat for failing to promote Snapchat’s spectacles camera sunglasses enough on Instagram.Luka Sabbat was approached by Snap Inc’s PR firm to promote the latest edition of Snap’s camera glasses, Spectacles 2. The...
ISBA has drawn up new contracts in a bid to help brands address some of the key challenges presented in influencer marketing, including fake followers, identifying fraud and non-disclosure issues. The contracts include a framework for micro influencers in addition to brands working with celebrity and social talent, and those...
In case you missed it earlier this month, we launched our first ever Influencer 50 – a yearly roundup and definitive list highlighting some of the most important and influential people making a difference to the influencer marketing industry on a global scale. We’ve been getting lots of questions and...
Influencer marketing has quickly grown to become an extremely popular marketing method. It has spread so much that it has outpaced print marketing according to Google Search Trends. The reasons for this are affordability and high returns on investment (ROI). And, of course, there’s the wide reach and loyal...
