Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The inaugural Influencer Marketing Awards (IMAs) is just under two weeks away and we couldn’t be more excited! With the show just around the corner, we’re pleased to reveal the latest IMA category sponsor WOW Influence, who sponsor the Best Boutique Influence Marketing Agency category. We caught up...
Facebook has formed a new funding program in a bid to work with publishers and influencers on developing new shows for its video service platform, Facebook Watch.The development follows the social media platform’s recent meetings with publishers and studio production partners in an effort to lock down pitches...
It’s certainly been a busy couple of months for influencer marketing platform Buzzoole, following its additional funding and launching the “industry-first” Influence Marketing Benchmark to help improve the metrics and analysis of influencer campaigns. To add more buzz to the list, the platform has now launched its fraud detection...
New global research from Rakuten Marketing reveals that the allocation of marketers’ budgets for influencer marketing has doubled over the last two years, reaching 40% in 2019. In the UK, marketers working for consumer-facing fashion, cosmetics and travel brands are now setting aside in excess of £800,000 per year...
Today, the Influencer Marketing Awards unveiled which brands, agencies, and tech platforms made the final shortlist. The very best creative, strategic and innovative minds behind the exceptional influencer marketing campaigns, agencies and tools will be honoured at the all-new awards ceremony taking place on March 26 at Sheraton Grand, Park...
The inaugural Influencer Marketing Awards (IMAs) is just around the corner (March 26 to be exact), and Tony Laskar, the CEO of Audience2Media, sat down with us to discuss the key developments in the influencer marketing industry, what he thinks makes a successful influencer campaign and how Audience2Media is helping...
