Opportunity for influencersFacebook has been stepping up its efforts in recent months to lure content creators around the world to use its Watch platform to engage with user communities and also make money from their content through ads. Last month saw Facebook have a large presence at the first-ever VidCon London with video creator Jay Shetty giving a keynote session on how he made more than $1 million from Facebook ad revenue in the last 12 months, netting him over 20 million followers.“Facebook is going through a growth phase,” Shetty told Variety last month. “They’re recognising the importance of creators and helping them grow.” He added that his speaking and life-coaching businesses “have been possible because of Facebook and its scale.”
To be eligible to earn revenue through Facebook ads, creators must have an official Facebook Page with at least 10,000 followers. They must also, in the past 60 days, have had a minimum of 30,000 one-minute views on videos at least three minutes long.