Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Instagram has launched its Instagram TV app (IGTV) to mark the social platform reaching one billion users. Announced today (June 20) at Instagram Live in San Fransisco, the rumoured long-form video service is set to compete with YouTube and will allow users to upload video content up to one hour...
Affiliate network Awin has launched a new voucher attribution feature for both advertisers and influencers to optimise their affiliate activity on the network. The feature, which provides an additional cost per acquisition model (CPA), looks beyond traditional last-click by facilitating partnerships between advertisers and content creators – allowing brands to give...
Snapchat has partnered LiveRamp, leading provider of omnichannel identity resolution, to launch its new measurement solution to support brands in tracking the success of their campaigns. Known as Offline Sales Impact (OSI), the tool will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly...
As influencer ROI continues to be a challenge for brands investing in the channel, a new study has found some plausible results among beauty brands and influencers within the beauty industry. According to Marketing Week’s sister publication, Celebrity Intelligence, beauty brand marketers received an average ROI of £8.81...
Employees posting brand recommendations on social media channels is the most important way to harness the power of influencer marketing campaigns, according to a survey from Sprout Social. Known as employee advocacy, according to research, social marketers see this as a scalable alternative to influencer marketing – with 71% using employees...
With influencers on the rise, over three quarters (79%) are set to create more branded content and posts for brands, according to research from influencer marketing platform Mavrck. This figure is further backed that a third (32%) of influencers have already started producing branded posts, while 17% plan to do...
