Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg. Reporting to YouTube’s VP of content partnerships Kelly Merryman, Blasberg will be responsible for cultivating relationships with brands and high-profile individuals in the industry...
Facebook has officially rolled out its a branded content managing search engine tool, known as Brand Collabs Manager, allowing advertisers to select content creators based on their unique audiences. Following leaked screenshots of the product last month, the search engine manager aims to connect brands and influencers for more authentic...
Instagram has launched its Instagram TV app (IGTV) to mark the social platform reaching one billion users. Announced today (June 20) at Instagram Live in San Fransisco, the rumoured long-form video service is set to compete with YouTube and will allow users to upload video content up to one hour...
Affiliate network Awin has launched a new voucher attribution feature for both advertisers and influencers to optimise their affiliate activity on the network. The feature, which provides an additional cost per acquisition model (CPA), looks beyond traditional last-click by facilitating partnerships between advertisers and content creators – allowing brands to give...
Snapchat has partnered LiveRamp, leading provider of omnichannel identity resolution, to launch its new measurement solution to support brands in tracking the success of their campaigns. Known as Offline Sales Impact (OSI), the tool will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly...
As influencer ROI continues to be a challenge for brands investing in the channel, a new study has found some plausible results among beauty brands and influencers within the beauty industry. According to Marketing Week’s sister publication, Celebrity Intelligence, beauty brand marketers received an average ROI of £8.81...
