Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
According to research from influencer marketing platform Takumi, 30% of Instagram users in the UK are more likely to purchase a product or service if they see it promoted by an influencer. The Takumi Influencer Index, which alongside YouGov polled over 500 online Instagram users on their attitudes and habits...
In wake of recent headlines around the problems of fraud and fake followers in the influencer marketing industry, L’Oreal’s Active Cosmetics Division has taken measures to ensure transparency as the brand invests 90% of its influencer marketing budget on Instagram.However, to ensure that the brand stays in...
Made in Chelsea star Louise Thompson apologised for breaching advertorial rules while promoting a facial brush product on Instagram. The Advertising Standards Authority (ASA) banned Thompson’s Instagram story for failing to disclose that her Instagram Story promoting a beauty brand was, in fact, a paid-for advert. It is the...
Photo by Vivien Garnes Upfluence, a leading SaaS influencer marketing platform, announced that it successfully raised $3.6 million in Series A funding. The round was led by the tech entrepreneurs’ fund ISAI, with participation from investment group, French Partners. The company intends to use the funds for continued global...
Facebook Watch is now available worldwide following its launch in the US a year ago. The video-streaming service allows users to discover great videos that appear in Watch – from established brands and newbies – and catch up with friends, creators and publishers. The social platform has added more social features to...
Influencer ranking, discovery and AI-driven analytics form Deep Social has announced that the company is permanently discontinuing their service and are commencing a winding down process of the company, according to an official statement from the team.Founded in 2017, the company delivered data that helps brands choose the influencers...
