Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Today (August 9) sees the official unveiling of the Influencer Marketing Awards (IMAs), bringing together brands, agencies and individuals to reflect the continued strength of the influencer marketing channel. Taking place on Park Lane, London in March 2019, the ceremony will place a spotlight on the very best influencer marketing...
As influencer marketing has recently come under fire for buying fake followers and transparency issues, meme accounts have been among the fastest growing accounts on Instagram. The witty, funny and relatable images and gifs appeal to mass audiences, creating highly shareable viral content. So, why? Memes are quick to digest,...
According to research by Bazaarvoice, nearly half of consumers (49%) want to see stricter rules for sponsored influencer content, while a further 47% are fed up with the repetitive influencer posts on platforms like Instagram. In addition, 23% said that they were concerned with the dipping quality of content, with...
H&M’s new sister brand Nyden teamed up with nine influencers, including Refinery29’s senior editor Alyssa Coscarelli, lifestyle blogger Javvy, and influencer Amanda Orelli, who tapped into their followers to ask them their garment preferences. The influencers used Instagram Stories’ new polling to gauge their followers top...
Research conducted by the World Federation of Advertisers (WFA) has found that multinational brands are planning to increase their spend on influencer marketing in the next 12 months, with 65% aiming to spend more, despite concerns over lack of transparency and fake followers. It seems that the goal in doing...
With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing company, is on a mission to help combat influencer fraud. In light of this, the company has released new fraud detection tools to assess and...
