Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
InfluencerDB’s latest Audience Quality Benchmark report found that Instagram influencer marketing engagement has been steadily dropping globally since 2016 and has recently plateaued, indicating a maturing market. The average engagement rate for sponsored posts dropped from 4% in Q1 2016 to 2.4% in Q1 2019 whereas non-sponsored posts...
Influencer marketing platform Klear has announced the ability to automatically monitor campaign clicks and conversions via trackable links. Klear users can now create and send customised links directly to influencers and track the links for data, which gives brands a holistic view of the customer journey. The trackable links can...
Video-sharing app TikTok has apologised after a BBC investigation found that some of the platform’s younger users felt “exploited” by influencers on the app. According to the BBC, TikTok lets some of its users send “digital gifts” to their favourite influencers on the platform. The live streams present an...
Today (June 25), Instagram influencer marketing service Takumi has launched into five new European markets as the demand for effective, transparent and high-quality influencer marketing across the region increases. Takumi will expand into France, Spain, Italy, Austria and Switzerland, increasing the company’s presence to eight markets now, including the...
Japanese retail company Uniqlo has teamed up with video platform TikTok to promote the brand’s #UTPlayYourWorld in-app user-generated contest. The contest requires the app’s users to post “creative, authentic and inspiring” videos of themselves wearing Uniqlo’s line of ‘UT’ graphic t-shirts. The video must include the custom-made...
Creative agency Social Chain has announced plans for the company to become public. Founders Steven Barlett and Dominic McGregor made the official announcement on LinkedIn. “On Friday, we gathered over 100 members of our team in Germany to share the news that Social Chain Group plans to become a public...
