Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
In response to the industry’s growing demand for analytics, Upfluence has launched a free plugin that allows you to evaluate influencers directly as you browse. With fake followers, transparency and authenticity issues the main focal point for the industry, brands are getting tired of paying for fraudulent influence. Various...
Following similar crackdowns on social media platforms like Twitter and Facebook, Instagram has revealed more plans to crack down on automated third-party apps people use to leave paid-for comments and likes, or follow and then unfollow to artificially grow their account. The platform believes this behaviour has a negative impact...
Model agency Women Management, which has launched the careers of models like Jourdan Dunn, Kate Moss and Isabeli Fontana, and influencer marketing platform InfluencerDB have announced a partnership to help turn Women’s models into social media influencers. Through the partnership, InfluencerDB will track their social media presence, including engagement,...
The Influencer Marketing 2020 report carried out by Influencer Intelligence in association with Econsultancy, which is based on opinions of both 1,173 marketers and 500 consumers in the UK and US, found that a third of brands admit they regularly avoid disclosing influencer marketing as sponsored content as they...
Influencer marketing platform indaHash has expanded its global footprint with the addition of digital consultancy firm ICONOMY as a direct reseller of indaHash’s influencer marketing services in Australia and New Zealand. indaHash currently operates in over 80 markets worldwide and has more than 13 offices globally. The company enables...
Influencer marketing platform Vamp has announced its remarkable growth in the UK market since its expansion and launch this time last year. During that time, the company has worked on campaigns for the likes of Starbucks and Estée Lauder.In particular, the UK market has seen significant growth over the...
