Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Social media influencers, who can have a huge impact on what their followers do and buy, may in fact not be declaring when they have been paid for content, or otherwise rewarded to promote goods or services. On Tuesday (August 14), the Competition and Markets Authority (CMA) launched an investigation...
Berlin-based influencer marketing platform Brandnew IO has filed for insolvency, according to an official statement from the company’s CEO Francis Trapp. The platform, which was launched in 2016, provided brands and agencies with tools to identify relevant influencers to work with on curating content for influencer marketing campaigns, in...
Influencer marketing technology company Klear has introduced a way to fully track content posted to Instagram Stories, allowing marketers and users to compile more data. The technology will work in a similar way to its existing methods – it will automatically identify and measure pre-defined hashtags and handles, and generate a...
The Influencer Marketing Show (IMS) returns bigger, better and broader for 2018, with a refreshed look this October to address the industry’s position around performance and transparency. The co-located event to PI LIVE, which takes place at London’s Old Billingsgate on October 15-16, has today unveiled its agenda...
Influencer content may not be reaching as many people organically than users thought. According to an analysis by the influencer firm, Whosay shared with Marketing Dive, organic reach for influencer content on Facebook decreased by an average of 23% over the last 12 months. The research was based on 50...
Influencer marketing company Buzzoole has published a report that reveals #ad and #sponsored posts on Instagram grew by 44% in the first six months of 2018, compared to that of 2017. Buzzoole observed stats, including the number of sponsored content created by the ‘creators’, the overall engagement driven by influencer-generated...
