Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Yesterday (June 4), Instagram announced that it is now allowing advertisers to promote organic branded content from influencers as adverts in the feed and in Stories. According to the platform, it has been one of the biggest requests from brands to date as they look to incorporate branded content posts...
Talent management agency The Hello Group have announced a strategic partnership with influencer marketing platform Post For Rent, to support brands in creating successful and engaging influencer marketing campaigns worldwide. Post For Rent will utilise The Hello Group’s global relationships with key potential partners, talent, agencies, record labels, and...
Influencer marketing platform Klear is now able to automatically monitor and analyse influencer marketing campaign success using a sophisticated deep learning algorithm. Klear can estimate campaign ROI with an automated process that takes both time and precision as there has been a lack of dependable metrics that convey impact. Marketers...
As influencer campaigns move from being a PR tactic to a strategic tool that’s integral to digital media marketing, it’s time to define the next wave of innovation within the space and determine how companies can achieve it. As global ad spend is set to grow to $5-10...
Influencer marketing platform Traackr has released two industry-first influencer marketing measurement tools, creating a new standard for understanding the value of influencer marketing. The lack of reliable measurement for influencer marketing has been an issue for many brands. Traackr noticed the need for a scalable way to objectively and reliably...
Talent management company Gleam Futures is launching its own brand consultancy, Gleam Solutions. The consultancy will provide talent marketing solutions to enable brands to access millions of creators globally and deliver talent-led campaigns, ensuring authenticity and creativity are at the heart. The 360-degree end-to-end offering will give brands access to...
