Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Since influencer marketing platform Whalar launched in 2016, the team has grown to nearly 100. The latest additions to the team are nothing short of impressive. Bob Greenberg, the founder of R/GA and advertising and communications industry pioneer, joins Whalar as vice chairman. “I’m very proud to include...
E-commerce site Revolve has partnered with fashion influencer Aimee Song to launch its first in-house influencer ready-to-wear apparel collection called Song of Style. This is Revolve’s first long-term influencer apparel venture with an influencer of such caliber. Aimee Song has been an influencer and blogger for the past 10...
Joocd is the world’s first dedicated LGBTQI+ marketplace that aims to connect brands and agencies with LGBTQI+ influencers. The acronym stands for ‘Just Out of Curiosity Digital’ and was founded by Nigel Hickey and Mark Alexander. The company aims to match the right LGBTQI+ influencers with brands whilst encouraging...
Ex-Unilever chief marketing officer Keith Weed has become an angel investor and made his first investment in Australian-based influencer marketplace Tribe. The self-serve platform helps brands find branded content from micro influencers, and what makes this different is the influencers on the platform only get paid if their submissions end...
Advertising media company GroupM has launched its influencer, content and amplification solution, INCA, in the Asia-Pacific region. INCA connects brands to authentic publishers and influencers to create and promote content on social channels and help brands achieve objectives. Clients can run campaigns across multiple platforms such as Facebook, YouTube, Snapchat,...
Melbourne cafe Legacy has been ordered to pay Instagram influencer Chloe Roberts more than $1,600 after a verbal contract between them “turned sour”. The Victorian Civil and Administrative tribunal took place this week and sided with Roberts in a dispute between the parties over “prematurely” deleted sponsored posts. According...
