Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Today, Instagram will be hiding public like counts on posts for Instagram users in Australia, Brazil, Ireland, Italy, Japan, New Zealand and Canada, to “remove pressure” on users. Instagram began the trial in Canada this May, where users had to opt-out to show the likes publicly. Instagrammers will still be...
Influencer marketing spend in the US and Canada has grown 83% year-on-year as investment in the channel continues to increase, according to research from influencer marketing measurement company, Instascreener. The company, formerly known as Points North Group, measured the investment using its own spend data for non-Instagram influencer spend in...
Pinterest has opened a new office in Singapore in the APAC region – one of the company’s fastest-growing regions. Ayumi Nakajima, country manager, South East Asia & India, will head up the team and focus on increasing growth in the region. Pinterest has another office in Tokyo, which opened in...
Ahead of VidCon, Facebook announced it is making a series of updates that aim to provide creators with more opportunities to make money on the platform as it competes with the likes of YouTube and Twitch.The new updates include more options for creators to earn revenue through different types...
InfluencerDB’s latest Audience Quality Benchmark report found that Instagram influencer marketing engagement has been steadily dropping globally since 2016 and has recently plateaued, indicating a maturing market. The average engagement rate for sponsored posts dropped from 4% in Q1 2016 to 2.4% in Q1 2019 whereas non-sponsored posts...
Influencer marketing platform Klear has announced the ability to automatically monitor campaign clicks and conversions via trackable links. Klear users can now create and send customised links directly to influencers and track the links for data, which gives brands a holistic view of the customer journey. The trackable links can...
