Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Joocd is the world’s first dedicated LGBTQI+ marketplace that aims to connect brands and agencies with LGBTQI+ influencers. The acronym stands for ‘Just Out of Curiosity Digital’ and was founded by Nigel Hickey and Mark Alexander. The company aims to match the right LGBTQI+ influencers with brands whilst encouraging...
Ex-Unilever chief marketing officer Keith Weed has become an angel investor and made his first investment in Australian-based influencer marketplace Tribe. The self-serve platform helps brands find branded content from micro influencers, and what makes this different is the influencers on the platform only get paid if their submissions end...
Advertising media company GroupM has launched its influencer, content and amplification solution, INCA, in the Asia-Pacific region. INCA connects brands to authentic publishers and influencers to create and promote content on social channels and help brands achieve objectives. Clients can run campaigns across multiple platforms such as Facebook, YouTube, Snapchat,...
Melbourne cafe Legacy has been ordered to pay Instagram influencer Chloe Roberts more than $1,600 after a verbal contract between them “turned sour”. The Victorian Civil and Administrative tribunal took place this week and sided with Roberts in a dispute between the parties over “prematurely” deleted sponsored posts. According...
Instagram has announced that it will let influencers use the app to tag and sell products directly on the grid, which it hopes will improve the user’s shopping experience on the platform. Now, users will be able to purchase items that their favourite creators post directly through their feed....
The 13th annual Performance Marketing Awards hosted at the Grosvenor House Hotel in London went down a storm last night. Celebrating the best in the performance marketing industry, the UK’s performance marketing industry experts gathered for a night of fine dining and drinking, dancing and networking. With 27 awards...
