Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space. Given the extensive resources, knowledge and tools shared for industry professionals on the Influencer Hub platform, and the insight and...
The Influencer Marketing Association has launched to protect the authenticity and ethics of influencer marketing as the industry continues to expand. The US-based association was founded by influencer marketing veterans from brands and agencies including HUNTER, Unilever, and 360PR+. “We founded the Influencer Marketing Association to help establish parameters and...
BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period. Surprisingly, the new report found that L’Oréal Paris puts a massive 93% of its ad dollars towards YouTube to appeal to its more...
YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the settlement, it was alleged that Google marketed YouTube to advertisers knowing that many channels were popular with children and that...
The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are still struggling to identify sponsored posts. It suggests that upfront disclosures such as #ad are “necessary as a minimum.”The ASA’...
The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to develop best practice standards for companies working in the influencer marketing industry. The key principles include a commitment to transparency...
