Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Global measurement and data analytics company Nielsen has launched a measurement solution to help advertisers assess the effectiveness of influencer marketing. The Nielsen Influencer Brand Effect solution is a measurement tool designed to help brands and agencies measure the effectiveness of their influencer marketing activity against brands’ goals and metrics...
On October 22 and 23 the Influencer Marketing Show hit London’s Old Billingsgate with record numbers through the doors. The dedicated Kindred Theatre and Case Study Theatre was host to a range of panel discussions and solo sessions covering the many facets of influencer marketing. From the science of...
Influencer marketing platform AspireIQ’s latest report ‘The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem’ indicates marketers are increasingly repurposing influencer-generated content (IGC) on channels other than social like websites, emails, ads, and in-store as 90% of brands see value in it. More than two-thirds...
According to Markets & Markets, the global influencer market is currently estimated at £4.5 billion in 2019. According to the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018, there were more than 16,000 complaints about 14,000 online ads and social media posts...
After the whirlwind of the Influencer Marketing Show, Day 2 kicked off with another variety of impressive sessions and debates that got people talking and celebrating the best of the influencer marketing industry. Here’s what went down on the second day. Influencer’s value and diversity Justina Raizyte kicked...
The Influencer Marketing Show, co-located with PI LIVE, began with a bang this morning at London’s Old Billingsgate. Today saw over 2,500 attendees (the highest ever yet) bustling through the doors for two days filled with educational discussions, copious amounts of networking and insightful panel sessions. Here are...
