Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
TikTok has signed up to the European Union’s Code of Practice on Disinformation, agreeing to help address the spread of online disinformation and fake news. The EDiMA trade association, which handles the communications for those signed up to the EU’s Code, announced in a statement that video platform...
Last week (June 15-19), the team behind MAD//FEST hosted its invite-only summer shindig that was 99//Club Digital Festival. Across five days, 96 leading marketers shared their big, bold ideas on creating a better marketing industry in just 99 seconds. Taking to the virtual stage first was the topic...
TikTok has announced plans to commission hundreds of experts and institutions to produce short-form educational content for the platform. The company is investing £13 million ($15 million) into the launch of #LearnOnTikTok, a new programme partnership that will curate educational videos on the platform across Europe. TikTok had the most...
Lickd, a digital platform providing YouTube content creators with pre-cleared music, has announced global partnerships with Universal Music Group (UMG), and Universal Music Publishing Group (UMPG) for use of the recordings and publishing catalogue by YouTube creators. The deal will provide YouTube content creators with a selection of new releases...
Facebook Gaming announced two new updates that will help video creators monetize their content on the platform. Level Up creators who have at least 250 returning weekly viewers will now be able to access Fan Subscriptions. This allows fans to pledge a monthly donation to their favourite creators in return...
We chatted with one of the featured influencer measurement firms to find out how you can demonstrate the effectiveness of your influencer campaigns. Who is Group RFZ? Group RFZ is a global digital measurement firm that helps clients understand and demonstrate the impact of their influencer marketing programs. What problem(...
