Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Influencer marketing technology company IZEA has formed Influence+United, a global alliance for influencer marketing. Historically, marketers have been hindered in their ability to receive cohesive multi-continent concepts, integrated strategy, and investment strategy. Localised cultural nuances, language barriers, and contractual considerations are crucial considerations for each geography when it comes...
Burberry has opened luxury’s first “social retail store” in China’s technology capital, Shenzhen. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership with Chinese tech giant Tencent Technology. The concept, which is the first step in an exclusive partnership with Tencent, takes interactions from...
Instagram has announced it is rolling out a few updates to its video-sharing feature, Reels, in order to give users flexible, new options when creating and editing. This follows reviews of the feature being criticized for its design. Early user feedback included the ability to let users create longer Reels...
Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views and a calculable cost per thousand (CPM). An app has never before been able to guarantee views on its platform...
Global affiliate network Awin has carried out research looking at how many Instagram influencers hide the disclosure of advertisements in their posts. The research found that three-quarters (76%) of influencer adverts posted on Instagram have the disclosure hidden in the post, whether that be in the middle, end or in...
In two fell swoops this September, Twitch – a streaming service owned by Amazon – has helped reaffirm its status as the biggest and best platform for influencers in the gaming space. Not only has Twitch re-signed Tyler ‘Ninja’ Blevins, the undisputed king of gaming content, exclusively in a multi-year deal, but...
