Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The major AR shopping upgrade includes a simplified, more useful AR try-on shopping feature for Snapchat users. New Lens Product cards will allow users to quickly see product info like prices, descriptions, and unique URLs that will allow them to purchase a product whilst virtually trying it on. Another expansion...
Taking place on 27th April 2022, the Influencer Marketing Show New York will be a first-of-its-kind event tailored towards brands who want to navigate the intricacies of the influencer marketing channel and execute successful campaigns. A boutique experience The intimate event is programmed specifically for brands who are new to...
Meta-owned Instagram believes that content creators on the platform have such a large impact on their audience every day by sharing their talents, interests, and cultures – and this impact is certainly worthy of earning a regular income. Previous monetisation tools have included a creator fund, and the launch of Instagram’...
Today, it has been announced that TikTok has named CreatorIQ as an official TikTok Marketing Partner – becoming TikTok’s first SaaS-only influencer marketing platform partner. The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ...
In 2020 and 2021, TikTok was the platform playing a large role in fashion week, working with content creators and world-famous brands to produce online event coverage. In 2022, Instagram is going from URL to IRL, collaborating with content creators to promote fashion week opportunities. According to The Business of...
The inaugural US Partnership Awards will be the first of its kind, recognising the importance of modern outcome-based partnerships that drive customer value, loyalty, and growth, including the celebration of the immense value that influencer partnerships have on modern marketing. Founder of the Partnership Awards, Matthew Wood, says: “As brands...
