Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
For any brand with or considering a marketing budget on TikTok, staying away from potentially problematic content is vital for not seeing those dollars wasted. The platform is aware of that, which is why they launched the latest guidelines to promote safety, security, and well-being, and businesses that follow the...
PerformanceIN and Talking Influence are over the moon to be announcing the official launch of the inaugural US Partnership Awards. The brand new awards ceremony, coming to America in Autumn 2022, will reward the absolute best-in-class in partnership marketing. With categories bridging affiliate and partnership, performance, and influencer marketing industries,...
Each year we aim to ensure that the Influencer Marketing Awards judging panel is representative of our industry and inclusive of people from all areas of the influencer marketing sphere – and this year is no exception. The fourth edition of the Global Influencer Marketing Awards will be held at the...
Since the launch of Creator Mode, more than 5.5 million people on LinkedIn around the world have switched on creator mode, tapping into tools like Live Video and Newsletters. LinkedIn has seen a near 50% percent increase in the number of people following creators using the feature and an...
Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is not surprising that companies across a wide variety of categories actively market to women. When marketing to women, you can’t...
With influencer marketing platforms, tech, agencies, and creators plentiful, there is no longer a one size fits all approach when it comes to working with influencers to elevate your brand. This is why Talking Influence is bringing the Influencer Marketing Show New York, to connect and educate stateside brands at...
