Today (August 9) sees the official unveiling of the Influencer Marketing Awards (IMAs), bringing together brands, agencies and individuals to reflect the continued strength of the influencer marketing channel.
Taking
As influencer marketing has recently come under fire for buying fake followers and transparency issues, meme accounts have been among the fastest growing accounts on Instagram. The witty, funny and
According to research by Bazaarvoice, nearly half of consumers (49%) want to see stricter rules for sponsored influencer content, while a further 47% are fed up with the repetitive influencer
H&M’s new sister brand Nyden teamed up with nine influencers, including Refinery29’s senior editor Alyssa Coscarelli, lifestyle blogger Javvy, and influencer Amanda Orelli, who tapped into
Research conducted by the World Federation of Advertisers (WFA) has found that multinational brands are planning to increase their spend on influencer marketing in the next 12 months, with 65%
With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing company, is on a
Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is
Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as
Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer.
Looking at the DACH region – which includes Austria,
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a
Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns.
As part of the integration,
Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate.
In addition, 62% of marketers are set to growth
