Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
During pressing economic times, you do not want to be making any mistakes when it comes to selecting the influencers you work with. Here are six ways that you can make sure you're picking the perfect influencer partners!
Automation is what is meant to make our lives and jobs easier. But in the influencer marketing space, is it a help, or a hindrance?
Despite the rise in our usage of social media, there is still a greater need for representation in the space.
Over the past week, our feeds have been full of excited creators who have been selected to take part in the UK LinkedIn Accelerator Programme. Neve Fear-Smith chats with Julien Wettstein, and creators Beckii Flint and Sammy Albon about what they hope to achieve from the programme.
Brands must now promote their products against a backdrop of both inflation and a shift in consumer behaviour.
With the holiday season approaching, and a cost of living crisis looming, you may want to rethink your tactics...
