Is Social Media Marketing like Online Dating?
Author: Sam Hess, Social Media manager at Cartwright Communications.
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Author: Sam Hess, Social Media manager at Cartwright Communications.
Head of Instagram announces new features to help creators, but the platform's recent outage still dominates the conversation.
With millions wanting to make a name for themselves, the seemingly ‘old guard’ of online influencers need to reinvent their content so they can stay relevant. But what is the negative impact of 'shock value'?
Whether you like it or not, data speaks a thousand words. And if you're not already, it's time to use data to optimise your influencer marketing.
Micro and nano-influencers are more important than ever. But why?
Are you more likely to make a purchase after seeing an item advertised online, or after the item is recommended to you by a trusted friend or family member?