How to Craft a Brand-Safe Influencer Marketing Strategy
Background research is essential when selecting the influencers you want to work with - no one wants to be on the wrong end of a scandal!
Influencer Marketing1769
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Defining the Deal-Centric Influencer
You may have heard of certain influencer distinctions – often determined by their follower count. Today’s influencers can also be defined based on their market specialisation. One example of this is deal-centric influencers.
TikTok World: Building the Future of Entertainment and Advertising
Today, TikTok World is kicking off, marking the platform's second global product summit for brands to connect, co-create, and thrive with the TikTok community.
Hello Partner – Join Us On Our Brand New Venture
The industry is evolving, so we are too. It’s time for Talking Influence and PerformanceIN to merge together to create one powerhouse – Hello Partner. We're super excited to announce this news, and we would love to hear what you think!
Reels Continue to Be Meta’s Priority with Creator Week Rollout
Whilst Meta's Creator Week is doubling down on monetising content, there's one theme dominating the events: Reels.
Facebook Ramps Up Ads as Revenue Declines
There was a time when Facebook took the crown for being the leading social media platform, the place where everyone wanted to be. Flash forward to 2022, and the platform is currently trading at its lowest stock price since 2019. And Meta wants to fix this.
