Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Ogilvy Website | LinkedIn 0:00/1× Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID With their #TurnYourBack campaign, Dove, Ogilvy, and DAVID harnessed the power of influencer marketing to spread awareness about the harmful effects of unrealistic beauty standards. Initially, the campaign emerged in response to the Bold Glamour filter on...
Smarts Website | LinkedIn 0:00/1× ASICS Colour Injection Collection Expanding on their initial brief, the team at Smarts went above and beyond to drive spectacular results for a globally-renowned sportswear brand. In May 2022, ASICS approached Smarts with a brief to create paid ad content for its newly launched...
Billion Dollar Boy Website | LinkedIn 0:00/1× Candy Cave UK x Billion Dollar Boy Billion Dollar Boy masterfully understood and tapped into its target audience with this campaign for Candy Crush UK. To celebrate the 10th anniversary of the Candy Crush Saga brand, Billion Dollar Boy was tasked with...
Ogilvy Website | LinkedIn 0:00/1× Coca-Cola Zero Sugar – Take a Taste - WPP Open X, led by Ogilvy Our judges were wowed by Ogilvy’s strategic use of influencer marketing to drive desirability and awareness amongst new audiences for one of the world’s most recognisable brands. Promoting Coca-Cola...
Pepper Studio Website | LinkedIn 0:00/1× Parenting, Partnerships, and Performance: Influencing Subscriptions for The Week Junior Pepper Studio smashed its targets with this highly effective campaign. Continuing its partnership with the children’s magazine, The Week Junior, Pepper Studio set out to drive provable ROI through influencer marketing. Its...
OMD UK Website | LinkedIn 0:00/1× OMD UK & Channel 4 - Making Rise & Fall Unmissable For 16-34s OMD UK and Channel 4’s collaboration in promoting the reality show "Rise and Fall” effectively engaged Channel 4's elusive 16-34-year-old audience through a comprehensive and innovative...
