Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy
Flavilla Fongang explains the 'emotional' era of digital marketing and what this means for affiliate/influencer partnerships.
Influencer Marketing1799
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Nominations Open for the Top 30 US Partnership Marketing Change Makers 2024
We're honouring the best of US & NAM talent in this upcoming list.
Marriott Sued by Sony for Unlicensed Use of Music
The lawsuit serves as a reminder to agencies, creators, and brands about the severe pitfalls of improper licensing.
TikTok US Court Case is Set for September
A monumental moment for creator marketing has now been given a date, as court arrangements have been made for September this year to ascertain whether the app will be banned in the US or not.
Influencer Grace Beverley Penalised by ASA, As Business Owners Must Now Disclose Advertising
Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing.
CreatorIQ and Snapchat Join Forces to Elevate Global Creator Discovery
CreatorIQ and Snap Inc. join forces in a bid to revolutionise global creator discovery and drive impactful results for marketers worldwide.
