Influencer Marketing - Hello Partner (Page 43)

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

Despite the initial shock that TikTok may be gradually slipping away from the media mix, perhaps this doesn’t have to be the be-all and end-all for the creator economy…

By Neve Fear-Smith

/ 30 Mar 2023

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?

By Neve Fear-Smith

/ 29 Mar 2023

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

Save 20% on your ticket by pre-registering for the sensational return of the Influencer Marketing Show Europe.

By Neve Fear-Smith

/ 28 Mar 2023

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators

New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…

By Jack Shute

/ 24 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

Not only is TikTok a platform that hosts content to entertain, but the mass of educational content on the short video app also holds great potential to enrich viewers' minds. However, there are some things that may be better kept offline…

By Neve Fear-Smith

/ 23 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.

By Jack Shute

/ 23 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?

By Jack Shute

/ 17 Mar 2023

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.

By Neve Fear-Smith

/ 17 Mar 2023

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.

By Neve Fear-Smith

/ 16 Mar 2023

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?

By Jack Shute

/ 15 Mar 2023

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands