Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Celebrating Creativity, Innovation, and Excellence: Highlights from the Influencer Marketing Awards 2023

Find out who the worthy winners were at the exceptional 5th edition of the Influencer Marketing Awards.

By Jack Shute

/ 21 Jul 2023

Celebrating Creativity, Innovation, and Excellence: Highlights from the Influencer Marketing Awards 2023

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.

By Jack Shute

/ 13 Jul 2023

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

Timothy Armoo Shares His Gen Z Secret to Success for Brands

The 'Gen Z Sensei' shares his insights on the ever-changing relationship between content and commerce and how brands can win big with Gen Z.

By Jack Shute

/ 10 Jul 2023

Timothy Armoo Shares His Gen Z Secret to Success for Brands

Partnerize Partnership Day 2023 London - Key Takeaways

We’ve gathered all the best moments and standout themes from Partnerize’s flagship event this year.

By Jack Shute

/ 7 Jul 2023

Partnerize Partnership Day 2023 London - Key Takeaways

Federal Trade Commission Shares New Endorsement Guides With Big Changes for Creators

The FTC's latest guidelines could have a potential impact on advertising practices and influencer marketing in the US, changing the way in which the industry works.

By Jack Shute

/ 4 Jul 2023

Federal Trade Commission Shares New Endorsement Guides With Big Changes for Creators

impact.com’s iPX2023 – Key Takeaways

The event predicts the death of the affiliate network master tag, emphasises the importance of long-term partnerships, and spotlights disparities within the industry.

By Sol Wilkinson

/ 30 Jun 2023

CTV, AI, and the Influencer Takeover: Our Cannes Takeaways

Did you miss all things Cannes this year? Not to worry; Hello Partner has you covered with all you need to know in our top takeaways from Cannes Lions 2023.

By Jack Shute

/ 26 Jun 2023

CTV, AI, and the Influencer Takeover: Our Cannes Takeaways

Creator Partnerships and De-Influencing Take Over IMS NYC, Day Two

That’s all folks! IMS NYC 2023 has left a creative spark in the city, as attendees leave feeling inspired and prepared to navigate the creator economy in the year ahead.

By Jack Shute

/ 22 Jun 2023

Creator Partnerships and De-Influencing Take Over IMS NYC, Day Two

IMS NYC Day One: The Creator Economy Gathers In The Big Apple

New York is the place to be if you’re looking to "level up your creativity". IMS NYC kicked off with a bang as attendees were stunned by the in-depth sessions and networking opportunities, adding to the buzz of the city. Explore the highlights below.

By Jack Shute

/ 21 Jun 2023

IMS NYC Day One: The Creator Economy Gathers In The Big Apple

An Industry Revolution: France’s Influencer Marketing Clean Up

This is the French influencer marketing revolution, and the repercussions should be taken seriously. We detail all the implications, including global, below.

By Jack Shute

/ 20 Jun 2023

An Industry Revolution: France’s Influencer Marketing Clean Up

Showcasing Influencer Innovation: IMA Shortlist 2023 Announced

Hello Partner is thrilled to reveal the shortlist cohort for the Global Influencer Marketing Awards 2023.

By Jack Shute

/ 15 Jun 2023

Showcasing Influencer Innovation: IMA Shortlist 2023 Announced

Replay: How to Write an Award-Winning Entry From the Judges Themselves

Watch our webinar to learn all you need to know on how to write a successful entry to our awards from our esteemed panel of industry experts and judges.

By Jack Shute

/ 15 Jun 2023

Replay: How to Write an Award-Winning Entry From the Judges Themselves