Monthly Top Line – February 2025
This month’s movers and shakers, new hires, and career moves in partnership marketing.
Influencer Marketing1569
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
IMS USA: First Wave Agenda Launch is Here!
Browse the sessions we have in store this year.
Are Bottom-Funnel Partners Over-Credited?
New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.
GA4 Undervalues Affiliate Marketing – Here’s What To Do About It
A look at alternative strategies to provide more accurate affiliate data.
Influencer Marketing Projected to Hit $31.2 Billion by 2027
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
