SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.
The strangest case of copyright infringement in 2025: the Sylvanian Drama TikTok creator is facing a lawsuit from the company that makes the toy.
Here's your step-by-step guide to planning an impactful influencer event that delivers measurable results.
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