Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Berlin-based influencer marketing platform Brandnew IO has filed for insolvency, according to an official statement from the company’s CEO Francis Trapp. The platform, which was launched in 2016, provided brands and agencies with tools to identify relevant influencers to work with on curating content for influencer marketing campaigns, in...
Influencer marketing technology company Klear has introduced a way to fully track content posted to Instagram Stories, allowing marketers and users to compile more data. The technology will work in a similar way to its existing methods – it will automatically identify and measure pre-defined hashtags and handles, and generate a...
The Influencer Marketing Show (IMS) returns bigger, better and broader for 2018, with a refreshed look this October to address the industry’s position around performance and transparency. The co-located event to PI LIVE, which takes place at London’s Old Billingsgate on October 15-16, has today unveiled its agenda...
Influencer content may not be reaching as many people organically than users thought. According to an analysis by the influencer firm, Whosay shared with Marketing Dive, organic reach for influencer content on Facebook decreased by an average of 23% over the last 12 months. The research was based on 50...
Influencer marketing company Buzzoole has published a report that reveals #ad and #sponsored posts on Instagram grew by 44% in the first six months of 2018, compared to that of 2017. Buzzoole observed stats, including the number of sponsored content created by the ‘creators’, the overall engagement driven by influencer-generated...
Today (August 9) sees the official unveiling of the Influencer Marketing Awards (IMAs), bringing together brands, agencies and individuals to reflect the continued strength of the influencer marketing channel. Taking place on Park Lane, London in March 2019, the ceremony will place a spotlight on the very best influencer marketing...
