Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides brands with more resources to measure campaigns. Pinterest’s new content marketing application programming interface (API) has expanded to include...
With less than four weeks to go until the return of the Influencer Marketing Show, we’re running a series of spotlight features to get you excited for this year’s “unmissable event”. Following its debut success last year, the Influencer Marketing Show is back with a new look and...
According to research from influencer marketing platform Takumi, 30% of Instagram users in the UK are more likely to purchase a product or service if they see it promoted by an influencer. The Takumi Influencer Index, which alongside YouGov polled over 500 online Instagram users on their attitudes and habits...
In wake of recent headlines around the problems of fraud and fake followers in the influencer marketing industry, L’Oreal’s Active Cosmetics Division has taken measures to ensure transparency as the brand invests 90% of its influencer marketing budget on Instagram.However, to ensure that the brand stays in...
Made in Chelsea star Louise Thompson apologised for breaching advertorial rules while promoting a facial brush product on Instagram. The Advertising Standards Authority (ASA) banned Thompson’s Instagram story for failing to disclose that her Instagram Story promoting a beauty brand was, in fact, a paid-for advert. It is the...
Photo by Vivien Garnes Upfluence, a leading SaaS influencer marketing platform, announced that it successfully raised $3.6 million in Series A funding. The round was led by the tech entrepreneurs’ fund ISAI, with participation from investment group, French Partners. The company intends to use the funds for continued global...
