Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Valentine’s Day presents the ideal opportunity for brands to run engaging, innovative campaigns with influencers. This is proven in indaHash’s international study of over 1,000 digital influencers looking at their spending habits around the annual event, which found that 91% of influencers celebrate Valentine’s Day when...
The Committees of Advertising Practice (CAP) has rolled out new rules to stop advertisers targeting children with “irresponsible gambling adverts.” CAP, which creates the UK advertising codes administered by the Advertising Standards Authority (ASA), has outlined that exposure to gambling ads that comply with the UK’s Advertising Codes is,...
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has brought the industry to the general populous and even invaded the c-suite. The community that has arisen off the back...
How consumers are being sold to is changing as social media influencers have changed the way users connect with brands and also how companies promote products. A BBC Panorama investigation into digital influencers called the ‘Million Pound Selfie Sell Off’ found that a 13-year-old boy was encouraged to ‘gamble’ on...
Unless you’ve been living under a rock, you’ve probably heard about the new CMA guidelines for influencers. Despite various previous attempts, nowhere before have we seen something that so clearly sets out the expectations for any individual who is promoting products and brands online. Whilst I would recommend...
Just as you can’t create an amazing meal without great ingredients, you can’t pull off an effective influencer marketing campaign without the right influencers for your campaign. They are the fundamental basis of your campaign, the ambassadors for your brand and the people communicating your message to prospective...
