Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Global influencer marketing analytics software InfluencerDB has announced its new requested Campaigns feature, which allows brands to manage and analyse their influencer campaigns from beginning to end all in one place. The feature gives users a complete overview of all active and completed campaigns in order to help brands make...
In under two years, influencer marketing platform Model Village has established itself as a pioneer of high-end influence, running successful campaigns at scale on behalf of premium brands (Estee Lauder, LVMH and Chanel to name a few) by tapping into their unique community of agency-signed talent on Instagram. We’re...
We’re extremely excited to have on board Traackr as a category sponsor (Best Sport & Fitness) for the Influencer Marketing Awards (IMAs). Ahead of next Tuesday’s awards ceremony (March 26), we caught up with Traackr Evy Wilkins VP of Marketing to discuss the company, industry developments and them...
Today, media giant News UK has launched The Fifth, its own full-service influencer marketing agency with storytelling and authentication at its heart. Oliver Lewis will be heading up the agency as managing director. Oliver will also be attending the all-new Influencer Marketing Awards (IMAs) as The Fifth is sponsoring the...
YouTube is no longer the number one place to view influencer content, with Instagram now leading the way as brands move towards ‘honest disclosure’ of partnerships, according to Rakuten Marketing’s new 2019 Influencer Marketing Global Survey.The research, which surveyed 3,500 consumers and 700 marketers globally working directly...
It’s safe to say that influencer marketing as a concept is nothing new. Brands and businesses have been using public figures to endorse their products and services since 1760 when potters Josiah Wedgwood and Sons added royal stamps to their produce.What is new are the endorsers themselves, the...
