Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing has come a long way, but the journey was not free from pitfalls. The disastrous Fyre Festival — and its accompanying documentaries released on Hulu and Netflix — tarnished many people’s perceptions of influencers and put influencers’ work in the international spotlight. Econsultancy’s What Consumers Think About Influencer...
Almost exactly one year ago, Instagram founder and former CEO Kevin Systrom brought journalists, content creators and fans of the platform together in San Francisco for a big announcement.After revealing Instagram’s milestone achievement of 1 billion users worldwide, he went on to unveil a new platform that would...
Today (June 25), Instagram influencer marketing service Takumi has launched into five new European markets as the demand for effective, transparent and high-quality influencer marketing across the region increases. Takumi will expand into France, Spain, Italy, Austria and Switzerland, increasing the company’s presence to eight markets now, including the...
Japanese retail company Uniqlo has teamed up with video platform TikTok to promote the brand’s #UTPlayYourWorld in-app user-generated contest. The contest requires the app’s users to post “creative, authentic and inspiring” videos of themselves wearing Uniqlo’s line of ‘UT’ graphic t-shirts. The video must include the custom-made...
Creative agency Social Chain has announced plans for the company to become public. Founders Steven Barlett and Dominic McGregor made the official announcement on LinkedIn. “On Friday, we gathered over 100 members of our team in Germany to share the news that Social Chain Group plans to become a public...
Influencer marketing agency Whalar and neuro-marketing agency Neuro-Insight have published the world’s first neuroscience study on influencers. The report looks at the comparisons between the emotions evoked by influencer adverts compared with TV, Facebook and YouTube adverts, and the priming effect of influencer adverts, by answering the question, why...
