Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’s global retail network to provide a holistic user-generated content (UGC) and word-of-mouth platform With nearly six million community members worldwide,...
It seems a fairly obvious thing to say for marketers not to put all of their efforts into Instagram at the expense of other channels but with Instagram considered the ‘powerhouse’ of influencer marketing (rightly or wrongly), it’s a warning that really needs to be said – and needs to...
Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total funding-to-date to €2.2 million. SNÖ Ventures, Thomas Falck (Chairman of Investinor), and Martin Ingemansson (Managing Director at Facebook Nordics) also...
Influencer marketing has stirred up a lot of debate over the last few years. This is partly because of the ad and data transparency issues that have arisen, and partly because we have had to come to terms with the fact that just about anyone can make a living from...
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its advertising budget towards influencer marketing. The news was confirmed by the company’s CEO Fabrizio Freda, following the firm’s...
Every consumer lives in a different world than the next, creating increasingly individualised realities with every new followed account, liked page, and comment. The algorithms that guide news consumption and relationships exacerbate this fractured media landscape as they’re designed to feed users more of what they have indicated they...
