Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The social media world is highly competitive. It is not easy for social media platformers to get many users, and more challenging to play an active role across borders. In my opinion, TikTok has been working well so far. TikTok, called Douyin in China, is a short video sharing app,...
All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search index by 10 times as well as enrich the influencer audience data, and enhance blogger and YouTube search capabilities to help marketers...
In today’s marketing world, brands chase after influencers, tastemakers, and celebrities to tout their brand and increase awareness. As the trend of influencer marketing has increased, subcategories such as ambassadors, advocates, and nano-influencers have emerged. So, what’s the difference between these categories, and how can brands engage? The...
Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns on the platform. WeQ Influencers launched earlier this year and has already delivered a number of campaigns on TikTok, Instagram...
In true British summer fashion, the day of the Influencer Marketing Summer Social (August 14) was a pretty soggy one. As everyone was wondering where the sun had gone this August, we were there to brighten things up with our exclusive Influencer Marketing Summer Social. We invited the industry’s...
Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four million pins are saved by users in the two countries each day.The new team will be led by newly...
