Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencity is sponsoring the Best Large Agency category at the 2020 Influencer Marketing Awards at Sheraton Grand Park Lane in London. We caught up with chief strategy officer Francisco Hernández ahead of the glitz and glam evening that will see 28 awards presented in front of over 350 attendees eager...
2019 has proved to be another tumultuous year for influencer marketing. While fears over fake followers rages on, campaigns have continued to achieve great results. While many questioned whether Instagram’s hidden likes trial was the death knell for influencers, a massive 72% of brands revealed they are planning to...
Kairos Group is a global network of agencies that are pioneering how communities engage with brands and forever discovering innovative ways to provide more value to clients. The company consists of flagship entity, leading influencer marketing and creative agency, Kairos Media; specialist gaming and esports consultancy, Kairos Esports; and Kyma...
Using micro-influencers and macro-influencers to help your business achieve new levels of growth or take your brand awareness to a new level is a tried and true marketing strategy. There is a reason why influencer advertising is expected to grow to a 6.5 billion dollar industry by the end...
Congratulations on winning the Rising Star award. What has changed for you since scooping the prize? I have been invited to speak at even more industry events, which has been great exposure for both the company and I. We have been contacted by external brands looking to work with us...
With influencer marketing expected to grow to $15 billion by 2022, brands will have to find innovative strategies within the field to stay ahead of savvy competitors. The goal of an influencer marketing campaign isn’t to be featured in front of the most followers. The goal is to build...
